Wednesday, May 6, 2020
David Foster Wallace free essay sample
Not the actual capacity to think, but your ability to make choices of what to think about. Even though Wallaceââ¬â¢s perception of the American Student is that they need to be taught how to think. I believe it is ridiculous to presume that every student starting or graduating college canââ¬â¢t think for themselves or have goals in place. Studentsââ¬â¢ first choice made was going to college. I do believe what Wallace meant by that comment was that some people not all need a little jump start on how to make better choices in their decision making skills. I do agree that students come into college not thinking about what they are going to do after college. They just know that friends are going so they should go as well. Wallace goes on to explain that no two people will acquire the same exact experience because people think differently and have different beliefs; furthermore Wallace states people are self-centered like we are hard wired to only see things in their own perspective. We will write a custom essay sample on David Foster Wallace or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People that can adjust this natural default of self-centeredness are called ââ¬Å"well adjustedâ⬠I totally agree with Wallace. People learn at their own pace, they have their own tastes, values, morals, in addition let us not forget religion and politics. The experience received is in the eye of the beholder. As for us all being self-centered, apparently I am just one of the unique people who are ââ¬Å"well adjustedâ⬠. I donââ¬â¢t agree with Wallaceââ¬â¢s insinuation that everyone is hard wired and that we think only of ourselves. The world is made up of different types of people, some self-sacrificing and others self-centered. Wallace goes on to ask the question,
Tuesday, May 5, 2020
Digital Marketing for Content Marketing -myassignmenthelp.com
Question: Write about theDigital Marketing and Communicationfor Content Marketing. Answer: Introduction Digital marketing refers to an umbrella term for marketing of the products and the services using the digital technologies that are found mainly on the internet, mobile phones, display advertising and other digital mediums. The various digital marketing techniques include search engine optimization, search engine marketing, content marketing, and influencer marketing campaign marketing, e-mail direct marketing, e-books and many more. Digital Marketing enhances the engagement of the digital marketing customers and allows them to interact with the brand with the help of servicing and delivery of the digital media (Armstrong et al. 2015). The users who have the access to the internet can use the digital mediums such as Facebook, YouTube, Forums and Emails. The Aston Club Pty. Ltd is the company that builds up and designs the mobile application software (console.astonclub.com.au. 2017). This application makes it easier for the consumers and the customers to pay out their bills regarding the food and the beverages. The respective Company was established in Cremorne in Australia in the year 2013. The audit shows the different digital marketing tools and platforms that can be used. The digital marketing platforms that are stated are the use of the social media, websites and e-mail marketing. The Aston Club employs a variety of digital marketing proposals for the purpose of consumer commitment. The company is runs a highly incorporated digital marketing campaign where all proposals work in close partnership rather than as silos. The organization ensured that it recognized channels that were driving business impact and performance. Then it uses cross-channel attribution modelling and technology to recognize the impact of each channel on one another (Chaffey, Smith and Smith 2013). Discussion The discussion comprises of the marketing tools and platforms used by the Aston Club. The report elaborates on the digital marketing tools that have been used by this company to meet its needs. The advantages and the disadvantages of using these tools have also been discussed. Digital Marketing Platform/Tool #1: The first digital marketing tool that has been chosen is the social media platform. The social medium platform that has been applied to the company helps to amplify the services that are being provided to them. This is also used to attract customers through the social media. The Company uses this platform to continue the engagement with the existing customers and the new customers (Chaffey and Ellis-Chadwick 2012). History of the platform/Tool The digital marketing tool to be used is the social media that is Facebook. Facebook is a for-profit corporation in America and an online social and social marketing service based in California. Mark Zuckerberg launched it on the 4th of February 2004. A large variety of desktops, laptops, tablet computers and smart phones can access Facebook over the internet and mobile networks (Hays, Page and Buhalis 2013). Business objective that will be fulfilled The registration to the platform allows the user to create a user profile indicating their name and other details. To market the business of Aston club on Facebook one needs to understand the unique opportunities and the difference from the other media. The marketing on Facebook should be different from the marketing on radio or television. Facebook should not be used as a hard sell. Facebook is a space to have social fun where individuals chat with their friends, check out photographs and videos and use it as a medium for relaxation. Implementation of the platform/tool The Aston club needs to use this digital marketing tool as a means to attract people and engage them in conversations about the Company. The Company should become a part of the neighbourhood rather than being a production stranger who tries to sell their service forcefully (Ryan 2016). The hard sell tactics that are to be used are the advertising slogans, updating posts regularly about the services that Aston club provides the customers with and the provision of the features of the application software that the Company has launched that will be isolated from any other related conversation (Scott 2015). There should be creation of a post every morning featuring the special for the day using a coupon code so that the sale can be easily tracked to Facebook. The posting of a daily photograph that features a faithful customer who is using the application software. The encouraging and engagement of the users to post their own photos while availing the service of the company at restaurants and cafes. Unlike the traditional media like the magazines and the television or other online media platforms the social media is assembled around frequent updates. There should be posts by the Company regularly. The users on Facebook check their page at least once a day. Hence, the need arises that the Company regularly posts new materials on their page. The main agenda is to post whenever the company has any interesting content and also to judge how often the audience wants to hear from the Company. The Company should encourage the users on Facebook users to respond to the posts by the Company that is the Aston Club. The users should post their own comments about the Company or a topic that is of interest to both the Company and the customer. Pictures and videos are the main elements of the appeal of Facebook (Hansson, Wrangmo and Solberg Silen 2013). The followers of the page of the Company on Facebook should appealed by the page and feel entertained and engaged. There should be games, surveys, contests and offers. Measuring Success According to recent research, it is seen that discounts and giveaways are the most popular reason for the consumer to follow a Facebook page of a certain business. Facebook may also be used as a device for the distribution of the customer surveys but the surveys should be short in nature. There should be provision of a survey link that the users can click on, ignore or share with their friends (Mariani, Di Felice and Mura 2016). There are the click through rates on Facebook that are for the general display advertisements. The fans of the business are also calculated through the click through rate. The total number of clicks on a particular post is divided by the number of fans who would have seen the post (a number that is adjusted to take into consideration that not each fan is online on Facebook all day) helps to calculate the number of fans a brand has. The nurturing of the relationship with the other Facebook users will take time and hence patience is required. The new users shou ld be engaged in sincere conversations by providing them with useful content and developing rewards for the loyal customers to enable fostering of positive relationship. The Company should promote its page on Facebook so that the social media works along with the traditional marketing methods. The Facebook address should be provided on the letterhead of the company, the business card and the website, in store, in the advertisements and in the email signature. The Facebook insights can enable the company to know about the people who are choosing to like the page of the Aston Club (Belch et al. 2014). After this, the posts and offers can be tailored to meet the needs and interests of the consumers. Digital Marketing Platform/Tool #2: The second digital marketing tool that has been chosen is mobile marketing. This strategy includes the usage and the development of a QR code. History of the platform/Tool The QR codes are 2D matrix barcodes also referred to as the Quick Response Codes (Cata, Patel and Sakaguchi 2013). These are similar to the standard bar codes that appear on the all the products but the QR codes have more information stored in them than the traditional barcodes. The Aston Club Pty. Ltd is a company that expands and designs the mobile application software. This function makes it easier for the consumers and the customers to pay out their statements regarding the food and the beverages. The QR code works by merely scanning the code with the mobile that has a camera and a QR reader application. Business objective that will be fulfilled These applications are downloaded free on the smart phone platforms. After the code has been scanned, it is translated into actionable information. The codes have to be integrated in conference displays, event displays, print advertisements, business card, brochures, posters, mailers and flyers of the Company. The code is user convenient and environmental friendly in nature. The QR codes cost nothing to produce and their use is only limited by the marketing strategy of the Company. Implementation of the platform/tool The mobile marketing is the multi-channel online marketing device that helps to reach a definite audience on their smart phone, tablets and other related devices through the websites. The marketers of the Aston Club should aim to optimize the visibility of the application in a store that will maximize the number of the downloads. This practice is called as the App Store optimization. The high quality of the mobile app development is essential to obtain the strong position in the mobile app store (Persaud and Azhar 2012). Measuring Success The company can also offer location based services to send customized advertising and other information to the customers. The cell phone network service provider will get the location from the GPS chip built in the phone and the trilateration based on the strength of the signal of the closest cell phone towers. Mobile Marketing uses several tools to increase trade. SMS marketing is a powerful mobile marketing tool that is often overlooked. The SMS marketing messages are read quickly and are guaranteed to reach the addressees that has agreed to receive them (Strm, Vendel and Bredican, J., 2014). Recommendations The creation of the content that produces enough traffic and quality content as over the demand of the consumer is necessary. The first digital marketing tool that is chosen is the social media platform. The social media platform that is applied to the company helps to amplify the services that are being provided to them (Tiago and Verssimo 2014). This is also used to attract customers through the social media. The Company uses this platform to continue the engagement with the existing customers and the new customers. The digital marketing tool to be used is the social media that is Facebook (Kaur 2016). The second digital marketing tool that has been chosen is mobile marketing. This strategy includes the usage and the development of a QR code. The QR codes are 2D matrix barcodes also referred to as the Quick Response Codes. This application makes it easier for the consumers and the customers to pay out their bills regarding the food and the beverages. Conclusion Thereby, the Aston Club is the new mobile phone payments application that changes the way people are thinking. It is regarded as the quickest, simplest and the safest way to pay the bar tabs and the restaurant bills. The application allows the choosing of a venue by the customers, opening of a tab, setting a limit, ordering as usual and closing it. All these actions can be performed from the phone of an individual. The Aston club is a POS-integrated digital payment and loyalty platform allows the earning of exclusive awards. The Aston Club employs a range of digital marketing platforms for the purpose of engagement of the consumer. The company is running a high integrated digital marketing campaign where all platforms are working in close partnership rather than as silos. The business ensured that it recognized channels that were driving business impact and presentation. Then it used the cross-channel attribution modelling and expertise to recognize the impact of each channel on one another. The purpose of this report has been served to develop an understanding of two digital marketing tools and platforms that are most commonly found in todays business environment. The report discusses on the marketing tools and platforms that the company chosen here that is the Aston Club. The report elaborates on the digital marketing tools that have been used by this company to meet its needs. The advantages and the disadvantages of using these tools have also been discussed. There have been recommendations suggested also on the report. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Cata, T., Patel, P.S. and Sakaguchi, T., 2013. QR code: A new opportunity for effective mobile marketing.Journal of Mobile Technologies, Knowledge and Society,2013, p.1. Chaffey, D. and Ellis-Chadwick, F., 2012.Digital marketing. Pearson Higher Ed. Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. console.astonclub.com.au.(2017).Aston Club Merchant Console.Console.astonclub.com.au. Retrieved 24 August 2017, from https://console.astonclub.com.au/#/login Hansson, L., Wrangmo, A. and Solberg Silen, K., 2013. Optimal ways for companies to use Facebook as a marketing channel.Journal of Information, Communication and Ethics in Society,11(2), pp.112-126. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Jrvinen, J., Tollinen, A., Karjaluoto, H. and Jayawardhena, C., 2012. DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.Marketing Management Journal,22(2). Kaur, J., 2016. Facebook-as a marketing tool.ACADEMICIA: An International Multidisciplinary Research Journal,6(4), pp.215-221. Mariani, M.M., Di Felice, M. and Mura, M., 2016. Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations.Tourism Management,54, pp.321-343. Persaud, A. and Azhar, I., 2012. Innovative mobile marketing via smartphones: Are consumers ready?.Marketing Intelligence Planning,30(4), pp.418-443. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Strm, R., Vendel, M. and Bredican, J., 2014. Mobile marketing: A literature review on its value for consumers and retailers.Journal of Retailing and Consumer Services,21(6), pp.1001-1012. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708.
Friday, April 17, 2020
Argument Essay Writing Frames - Make Your Essay Writing Easy
Argument Essay Writing Frames - Make Your Essay Writing EasyArgument essay writing frames are very important. You will want to make sure that you include an argumentative element when writing your essay.The main point of an argument is that it can help convince someone that you have a strong case for something. Argument essays are able to do this by convincing readers that the points you make are true. This is an important concept that you will want to understand before writing your argument essay.There are two main types of frames. The first frame is a story. This means that you begin your argument with a story that you use to explain the main point that you are trying to make.Your story should be interesting and have a beginning, middle, and end. In other words, it should be compelling. Remember, you are not writing a book or an essay for a class. You are writing an argument essay and you are using this essay to persuade the reader that your points are valid.If you want to use a st ory, you are going to need to come up with an idea that you can use to start your story. There are so many things you can think of and examples of stories out there that you can borrow from the Internet. You can even get an entire movie made up about your story.Now, you will need to come up with examples of what happens in these stories. How does one event affect another? You can even include video clips and sound files that will help illustrate your story.After you have come up with your story, you will want to write a strong paragraph depth. Remember, you are trying to convince someone. So, if you are writing to convince the person who wrote the essay, you need to be as concise as possible while still making the points you want to make.You are going to be very proud of your argument essay when you find out that you have been able to make someone think about what you are saying. With just a little bit of effort, you can convince anyone of anything. So, go ahead and give it a try.
Tuesday, April 14, 2020
Causes For The Great Depression Essays - , Term Papers
Causes for the Great Depression The Great Depression was the worst economic slump ever in U.S. history, and one that spread to virtually the entire industrialized world. The depression began in late 1929 and lasted for about a decade. Many factors played a role in bringing about the depression; however, the main cause for the Great Depression was the combination of the greatly unequal distribution of wealth throughout the 1920's, and the extensive stock market speculation that took place during the latter part that same decade. The misdistribution of wealth in the 1920's existed on many levels. Money was distributed disparately between the rich and the middle-class, between industry and agriculture within the United States, and between the U.S. and Europe. This imbalance of wealth created an unstable economy. The excessive speculation in the late 1920's kept the stock market artificially high, but eventually lead to large market crashes. These market crashes, combined with the misdistribution of wealth, caused the American economy to capsize. The roaring twenties was an era when our country prospered tremendously. The nation's total realized income rose from $74.3 billion in 1923 to $89 billion in 1929. However, the rewards of the Coolidge Prosperity of the 1920's were not shared evenly among all Americans. According to a study done by the Brookings Institute, in 1929 the top 0.1% of Americans had a combined income equal to the bottom 42%. That same top 0.1% of Americans in 1929 controlled 34% of all savings, while 80% of Americans had no savings at all. Automotive industry mogul Henry Ford provides a striking example of the unequal distribution of wealth between the rich and the middle-class. Henry Ford reported a personal income of $14 million in the same year that the average personal income was $7505. By present day standards, where the average yearly income in the U.S. is around $18,5006, Mr. Ford would be earning over $345 million a year. This misdistribution of income between the rich and the middle class grew thro ughout the 1920's. While the disposable income per capita rose 9% from 1920 to 1929, those with income within the top 1% enjoyed a stupendous 75% increase in per capita disposable income. A major reason for this large and growing gap between the rich and the working-class people was the increased manufacturing output throughout this period. From 1923-1929 the average output per worker increased 32% in manufacturing. During that same period of time average wages for manufacturing jobs increased only 8%. Thus wages increased at a rate one fourth as fast as productivity increased. As production costs fell quickly, wages rose slowly, and prices remained constant, the bulk benefit of the increased productivity went into corporate profits. In fact, from 1923-1929 corporate profits rose 62% and dividends rose 65%. The federal government also contributed to the growing gap between the rich and middle-class. Calvin Coolidge's administration (and the conservative-controlled government) favored business, and as a result the wealthy who invested in these businesses. An example of legislation to this purpose is the Revenue Act of 1926, signed by President Coolidge on February 26, 1926, which reduced federal income and inheritance taxes dramatically. Andrew Mellon, Coolidge's Secretary of the Treasury, was the main force behind these and other tax cuts throughout the 1920's. In effect, he was able to lower federal taxes such that a man with a million-dollar annual income had his federal taxes reduced from $600,000 to $200,000. Even the Supreme Court played a role in expanding the gap between the socioeconomic classes. In the 1923 case Adkins v. Children's Hospital, the Supreme Court ruled minimum-wage legislation unconstitutional. One obvious solution to the problem of the vast majority of the population not having enough money to satisfy all their needs was to let those who wanted goods buy products on credit. The concept of buying now and paying later caught on quickly. The end of the 1920's bought 60% of cars and 80% of radios on installment credit. Between 1925 and 1929 the total amount of outstanding installment credit more than doubled from $1.38 billion to around $3 billion. Installment credit allowed one to telescope the future into the present, as the President's Committee on Social Trends noted. This strategy created artificial
How to Write Proven Persuasive Essay Topics For WPA
How to Write Proven Persuasive Essay Topics For WPAThere are several possible persuasive essay topics for WPA, but one of the first things to remember is that this is a test of a writer's ability to convert information and persuade your audience. So, what exactly should you be looking for in a good essay?You students need to know what they need to write about in order to advance in their studies. This is an important question that all students will have to answer and some will fail to get it right. You need to figure out what type of information is relevant to your subject. You will also need to find a place where you can research your subject in depth, something you will need to do to excel in your course.This is what makes persuasive essay topics so difficult to write for your class. There are several different types of essays that you can choose from, but at the end of the day, the important thing is how well you can convince your readers.This is where it gets difficult to write p ersuasive essay topics for WPA. If you don't know what you need to write about, or how you need to prepare, then it may seem like the whole process is impossible.However, it is much easier than you might think to come up with persuasive essay topics for WPA. If you know what your students want to know, and how they might respond to the information, then you should have no problem coming up with a good topic. And, if you know how they react to information, you should be able to improve on the topic in a way that will make them more interested in learning.Although it can be difficult to come up with persuasive essay topics for WPA, it is not impossible. By knowing what questions to ask, and how to address them, you can make sure that you give them a strong study guide. This will help you to succeed in your classes, and you will also be able to excel in your studies.Remember that if you want to help your students succeed in the subject of WPA, you need to prepare yourself with all the answers you will need. As with any subject, you can get away with mediocre writing if you know how to write from start to finish. However, if you do not know how to write, or if you do not prepare properly, you will probably struggle.Do not underestimate your writing skills. Not only does writing help you in your studies, but it will also help you in your future career. Always remember to sharpen your skills before taking the test.
Sunday, April 12, 2020
Pro Con Essay Topics
Pro Con Essay TopicsIf you have just a few hours to spare in the weekend, or if you are going on vacation for the first time, perhaps you will be interested in writing a pro con essay topic. For those who have learned to think rationally, there is no arguing that it is almost impossible to prove that you did not do anything you were required to do in order to receive the award for the best undergraduate student at your college. For others, however, it is simply not an option.The reason I advocate for using pro con essay topics in your efforts to receive a bachelors or masters degree is because it is very easy to include a major point in your essay. It is difficult, however, to do this in the final exam. Often times, people who know they did something wrong will lie or ask a question to get out of the requirement to provide the proper response. If a candidate's answer can be proven to be correct, then it may mean that the person needs to admit they did something they were required to do, and therefore avoid any further punishment.I had a professor who would frequently assign a pro con essay topic and then refused to give a good explanation of what the essay was about. When I asked him what the topic was about, he would simply shrug his shoulders and say, 'I'm not going to tell you.' What he really wanted me to do was pretend I knew nothing.I now know that if I had done something I was required to do, then I could have successfully gotten a high grade and avoided having to do it in the final exam. I often receive invitations to give a pro con essay topics at my university.My advice to students who need an essay topic for their pro con essay is to write it. It is not very difficult to write a good one. And since pro con essay topics are so easy to write, a lot of students consider it to be something they can do in the time allowed.However, remember that the direct approach is always best. If you are asked to give a pro con essay topic, make sure you are prepared t o give an accurate and honest response.There are many sources where excellent essay topics are available. Some are based on a college's guide to sophomores and juniors and seniors. Others are based on the course syllabus.As a former college student, I remember that I wrote my own pro con essay topics. In fact, I remember the ones I wrote more clearly than the ones I received. These were good guides for getting through the last semester with minimal stress.
Friday, April 10, 2020
Womens College Essay - Think About Your Sisterhood
Women's College Essay - Think About Your SisterhoodThe sisterhood of female students, a term coined by columnist Joan Walsh in the Guardian, is one of the most powerful ways to develop your own power as a female student. What's more, it's one that most women don't even realize they're having. In my opinion, the sisterhood is probably the single most significant way to help shape the trajectory of your career path. It's important to understand the principles behind the term, though, because some of the beliefs behind the sisterhood are problematic.First, you need to take a look at the difference between 'women'woman.' Often, people use this term interchangeably. They think it means just that: 'women' who are interested in running things. When you try to learn about the sisterhood, you'll see that this isn't entirely true.For instance, I was in a class where the female teacher told her students to read a piece of work written by an otherwise male student, except the piece of work was p ositive and useful for women's opinions. As I watched the student read the essay, I realized that she was using the term 'women' in a broader sense than the student herself.Her observations were positive, but her thinking didn't equate to her own. I found it difficult to take the paper seriously. My main issue was that she, like so many others in the sisterhood, believes that women are weak. It's an extension of the stereotype that men can get whatever they want when they want it.Think about it. Most men who have the power to get women what they want have been conditioned over time to believe that it's easy to get women and it's wrong to let them dictate their own actions. That's why I think it's so important to start thinking about yourself, both as a woman and as a person, in terms of power.Power doesn't come easy. You have to learn how to wield it and use it intelligently, otherwise it can backfire on you.Sisterhood starts with yourself. Once you take the first step, you'll see t hat the other sisters will follow.
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