Lies Youve Been Told About Ap English Language Composition Essay Samples

Lies You've Been Told About Ap English Language Composition Essay Samples Questioning the text you're reading is a fantastic place to begin. 6 A 6 essay demonstrates a high level of competence and sustained control, although it could have a couple minor errors. You're able to work on the prompt types which you find the most difficult or practice outlining essays in a particular period of time, or writing all 3 essays in 120 minutes. AP Language and Composition course is a huge deal, and your principal intent is to demonstrate your capacity to create decent analysis with an ideal structure and grammar indexes. It is a larger question than students are accustomed to encountering on an AP test. Therefore, students do not have to memorize literature or facts about literature in order to be successful on this exam. If you wish to track your scores, you can earn a totally free account with Varsity Tutors, but it's not essential in order to access the quizzes. 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The ESL essay ought to be grammatically accurate. It should encompass your whole essay in only a single sentence. Doing this will enhance your AP writing. Writing practice should not be boring! Read online fantastic research essay another bit of persuasive essay. Ap English Language Composition Essay Samples Secrets It's important to select debatable argumentative essay topics since you need opposing points that you may counter to your own points. The bulleted lists under each topic are supposed to be representative as opposed to prescriptive. This kind of essay wants a good framework and great support. An argumentative essay is a kind of essay that asks you to have a stand on a specific issue or idea, usually expressed in the shape of a quotation. You don't need to find super technical with legal argumentative essays, but be certain to do your homework on what the recent laws about your favorite topic actually say. Try out another topic and do the very same 5-minute writing test till you locate a topic you know it is easy to write on. Write about the benefits and disadvantages of it Saying Goodbye. Organize your ideas logically, and take care to stay on this issue. In general, the whole exam is intended to demonstrate student awareness of the way in which an author creates meaning through language usage, genre conventions, and rhetorical choices. As you're reading, make certain that you stop periodically to think about the main suggestions and how the author supports them. It's also wise to attempt to read the works of published writers in a vast range of subjects, paying particular attention to the ways the writers use language to share their meaning. At first the novel appears to be written for quite a specific audien ce. Odds are, all you have to do is relax and locate a topic you're passionate about and, naturally, one that's debatable. 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The Health And Funding Of Health Services Essay - 1342 Words

Executive summary Healthcare IT infrastructure varies widely in developed countries, as indeed does the organisation and funding of health services. This report provides a synopsis of the position in France, Germany, Italy, Spain, Sweden, the Netherlands, Poland and the USA. We also have brief notes on EU-level activities. Overall, developing countries have populations that are ageing and becoming more demanding. This, coupled with technological progress, pushes up operational costs faster than the general growth in prices or even incomes. The resulting cost-control pressures are one of the main drivers of IT expenditure. Improving service is also important but is generally secondary. Thanks to the ‘National Programme for IT’ (NPfIT) in England , the UK spends more money on health IT than any other country in Europe, with â‚ ¬2.4bn of the EU’s total of â‚ ¬8bn; France and Germany tag along next at about â‚ ¬1.2bn each. US expenditure is significantly larger – even on the most conservative estimate, Americans spend at least half as much again as Europeans. When we look at expenditure per capita, a different picture emerges. The high-spending countries are Sweden (â‚ ¬62), the USA (â‚ ¬53) and the UK (â‚ ¬43); next is the Netherlands on â‚ ¬31, then France and Germany with â‚ ¬19 and â‚ ¬17 respectively, while countries that have barely started to modernise their health services (such as Italy and Poland) spend about â‚ ¬10 per person. There are many problems with comparability. For example, aShow MoreRelatedFunding Health Care Services973 Words   |  4 PagesFunding Health Care Services Name Institutional Affiliation Date: Funding Health Care Services 1. How ambulatory services should be funded Ambulatory services consist of an array of healthcare services offered to inpatients overnight at healthcare organizations. Funding of ambulatory services should be done at urgent care, outpatient clinics, same day surgery, group practices, mental health clinics, community health care units, diagnostic centers, and emergency rooms. In order for ambulatoryRead MoreProcess of Funding Health Care Services1007 Words   |  4 PagesFunding Health Care Services Name Course Professors Name Date Funding Health Care Services: The health care system is one of the major sectors that have attracted huge debates in the past few years. The polarizing debate is attributed to the fact that the health care system is fragmented and relatively inefficient. As a result, many Americans spend more on health care services than any other nation across the globe but still suffer from huge insurance, administrative waste, and uneven qualityRead MoreFunding For Medical And Health Related Services2007 Words   |  9 Pages The Medicaid is the program that provide funding for medical and health-related services to people of low-income families who either have no medical insurance or have inadequate medical insurance. Medicaid eligible recipients include children, the elderly and patients with disability. It is funded by a combination of both state and federal governments. Total healthcare spending in America is about $2.7 trillion annually on healthcare, or 17% of GDP and with the reform initiatives under AffordableRead MoreHealth Care And Social Service Funding1409 Words   |  6 Pageswith behavior problems experience additional stress that contributes to their parenting abilities, their perceptions of their children, their relationship or bond with their children and their children’s behavior. The problem is that health care and social service funding are underprovided and there is a need for effective, accessible, and low-cost interventions for families. As family structures change, current studies suggests that support groups is a resourceful way to provide effective, accessibleRead MoreHcs/440 Individual Essay755 Words   |  4 PagesEconomic Terms and Health Care History Amber Rainwater HCS/440 Economics: The History of Health Care February 26, 2012 Health Care History Throughout the history of the United States, the economics of the health care system has experienced many changes. There are many factors to consider that has been the drive behind many of the changes within the health care system. Medical and surgical technologies are some factors that relate to the changes in health care. Besides these factors, allocatingRead MoreOccupational Therapy1053 Words   |  5 Pagesexpected. Because of the increase in demands for occupational therapy services, therapists are having larger caseloads, needing the help of more occupational therapists. Occupational therapy in the mental health setting is one environment that has grown in popularity over the last decade. Knowing the benefits of occupational therapy in this setting, and the expansion of clients needing occupational therapy services, more funding needs to be established in this setting. In March 2014, the ProtectingRead MoreNotes On The And Budget1408 Words   |  6 PagesExecutive summary  PAGEREF _Toc433874379 h
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3  HYPERLINK l _Toc433874385 3.1 Roles- Read MoreHealth Care920 Words   |  4 PagesWhy the Current Health Care System Is In Turmoil Name: Course: Institution: Date: The US health system is in turmoil mostly because of two major issues first being that the cost of treatment is very high and the second factor that is affecting the health system being that most US citizens lack medical coverage and thus are unable to get access to good health care services. These two factors have put the current health care system in a crisis because it has made health services expensive and thusRead MoreParenthood : A Middle Ground1483 Words   |  6 Pagesthere was a rule passed that effectively secured that state and local governments would not withhold federal funding for family planning services. This includes contraception, sexually transmitted infections, fertility, pregnancy care, and breast and cervical cancer no matter if they perform abortions. This has been reversed by President Trump. Trump has signed legislation to cut federal funding to Planned Parenthood and other groups that perform abortion. This was a move defended by conservatives thatRead Mo reDental Public Health Programs At The United States1353 Words   |  6 PagesDental public health programs in the United States operate on federal, state, or local levels. The roles and responsibilities of these programs are directly related to the level of which the program operates. Both similarities and differences can be seen when comparing dental public health programs with regard to organization, financing and delivery of care. Despite differences in the levels in which different dental public health programs operate, all of the programs share a common, generalized

The Cash Boy - Horatio Alger - 645 Words

The short story †The Cash Boy† is written by Horatio Alger and it was published in the year 1889. The story is about a little poor boy, which lost everyone he loved except his little sister. Because the situation with no parents and income, Frank moved to New York for himself, so he could make some money for him and his sister. His sister stayed in the country and it’s Frank who pays for her needs and her tuition. One day at work Franks boss asks him to send some letters. Frank says yes and now he ventures to find the mailbox at Forty-sixth Street. On his way he helps an old man and he gets invited inside the old mans house for dinner. During the dinner he is getting to know the old man more and more and it ends with Frank reading for the†¦show more content†¦You have been a good friend to me† â€Å"The Cash Boy† is a good short story, which tells us about a lot of things especial-ly about the main theme and other themes such as The American dream. It ends with an open ending, which tells us that we do not know what will happen to Frank and his sister, but some things in the short story lead to a great future, because it is shown that his life will be better, because he is a hard working-man and the extra money from Mr. Wharton. This also tells us that Mr. Wharton is alone and needs a friend. This reminds a lot about the text â€Å"Richard Cory†. â€Å"Richard Cory† is also about a rich man who needs company, but no one wants to be his friend, because he is in the upper class. It all ends with his suicide and this can be put into perspective in this short story with Frank, because in this story Frank is Mr. Wharton’sShow MoreRelatedThe Forgotten American Dream : Is It Still Alive?2246 Words   |  9 Pageshave been lost to future generations. Horatio Alger, Jr was a 19th century writer that attended Harvard and he published fictional stories of young men establishing themselves in America by rising through the social classes to gain wealth and happiness. Some of his most popular novels were The Cash Boy , Paul the Peddler and The Telegraph. They all included impoverished boys rising to the middle class through determination, hard work, honesty, and bravery (Horatio). These novels assisted the definitionRead MoreLife Should Be Better And Richer And Fuller2085 Words   |  9 Pages To begin with, let talks about the demise of the infamous story that was passed on from generation to generation but in the end, everyone know that is could never become true anymore, the American Dream. The story goes like this according to Horatio Alger in his book Ragged Dick, any person who had a harsh start can change themselves into a better person with education, just like what Dick did, â€Å"Dick’s peculiar way of speaking and u se of slang terms has been somewhat modified by his education†¦ HisRead MoreThe Founder Of The Popular Fast Food Franchise2266 Words   |  10 Pagesthe type of quality and service a business should provide. He began to work in the restaurant business at age 12, but he was fired a lot because he was underage. Dave then began working at the restaurant Hobby House at age 15. He started as a bus boy and eventually moved to the front of the kitchen. Dave knew that if he was going to own a restaurant one day, he would need to know how to do every job. His family moved again and he stayed behind. Dave lived alone at the YMCA at age 15. After he wentRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesMurakami (1987)[38] A Prayer For Owen Meany, by John Irving (1989) Number the Stars, by Lois Lowry (1989) Sophie s World, by Jostein Gaarder (1991) English Music, by Peter Ackroyd (1992)[39] The Gods Laugh on Mondays, by Reza Khoshnazar (1995) About a Boy, by Nick Hornby (1998) The Perks of Being a Wallflower, by Stephen Chbosky (1999)[40] Persepolis, by Marjane Satrapi (2000)[41] 21st century[edit] The Secret Life of Bees, by Sue Monk Kidd (2002)[42] The Kite Runner, by Khaled Hosseini (2003)[43] TheRead MoreAmerican Revolution and Study Guide Essay example5377 Words   |  22 PagesPocahontas Anne Hutchinson Benjamin Franklin Royal veto John Rolfe Roger Williams George Whitefield Lord Baltimore William Bradford John Peter Zenger Virtual representation Walter Raleigh John Winthrop Paxton boys James Oglethorpe Puritans Triangular trade First Continental Congress John Smith Separatists Molasses Act Sugar Act Francis Drake Pilgrims Scots-Irish Quartering Act William Penn Predestination Louis XIV

The Role of Parliamentary Committees - 1395 Words

There are two main types of parliamentary committees, there are select committees who check and report on areas ranging from the work of government departments to economic affairs and there are public bill committees which mainly scrutinise proposed legislation in detail. The latter is unique to the commons, as Bills in the Lords are considered by the house as a whole. Committees certainly provide an air of legitimacy in the parliamentary system. Unlike debates, in which, as source A states ‘points put forward by (†¦) backbenchers seem to have little effect’ the same cannot be said for parliamentary committees. In the vast majority of cases heads of most committees are backbenchers, and committees such as the ‘backbench business committee’ are comprised solely of backbenchers. Therefore they have a direct say in the working of the government whether that be through the process of a Bill becoming an Act (public bill committee), or through proposing recommendations to a government regarding a certain issue (select committee). Backbenchers can also in some cases use committees as means of bringing their constituents’ views to the forefront, thus further increasing the legitimacy of committees. The fact that parliamentary committees allow backbenchers a say in government matters not only lends legitimacy within par liament, but also indirectly makes the entire parliamentary system more legitimate, as increasing the influence of back benchers, indirectly increases the influence ofShow MoreRelatedBritish Parliament And The Lords Of Commons1600 Words   |  7 PagesOf Lords. It has multiple key features which contribute to the successful workings of Government. The role of the MP’s and the functions in which they carry out is a major contribution to UK parliament. The House of Commons are known to be the most dominant chamber in parliament and all 650 members are elected by the British people to speak for their needs and issues. They exercise parliamentary sovereignty which gives parliament ‘legislative sovereignty’ (Fairclough, P.E., Lynch, P. and Magee, ERead MoreLord Of The Black Rod1054 Words   |  5 PagesSome people have specific duties in Parliament — the Governor-General, the Speaker, the Prime Minister, Ministers and other members with special roles, the Clerk of the House, the Serjeant-at-Arms, and the historical office of Usher of the Black Rod. Their titles and functions are set out here. Sovereign / Governor-General Speaker of the House Deputy and Assistant Speakers Prime Minister Ministers Leader of the House Leader of the Opposition Whips Clerk of the House Serjeant-at-Arms Usher of theRead MoreQuestions on Social Administration1228 Words   |  5 Pageswell-being of the people in the society (Jouannet, 2012). As a social legislation act, it was thought as a liberal law of co-existence and cooperation among and between states. Interventionist law was designed out of the liberal welfare system replacing the role of religion in taking care of the welfare of the people in the state or nation. The idea that poverty is caused by the failure of economic and public institution rather than the weaknesses of individuals made this construct very much accepted, butRead MoreHow Well Does Parliament Perform Its Various Functions? Essay1630 Words   |  7 Pagesjudicial, legislative and executive body in Britain. A parliamentary form of government acknowledges that it derives its power directly from the consent of the people. This sort of system ensures democracy and an active interaction between the people and their representatives. The three functions that I am g oing to focus on are Scrutiny, Representation and Law Making. Scrutiny is carried out in four main ways- Prime Ministers Questions, Select Committees, The Back Benches and The House of Lords. PrimeRead MoreRole of Parliament in Germany1550 Words   |  7 Pages The former Reichstag building housed a history exhibition (Fragen an die deutsche Geschichte) and served occasionally as a conference center. The Reichstag building was also occasionally used as a venue for sittings of the Bundestag and its committees and the Bundesversammlung, the body which elects the German Federal President. However the Soviets harshly protested against the use of the Reichstag building by institutions of the Federal Republic of Germany and tried to disturb the sittings byRead MoreResponsibilities Of The Different Levels Of Government1340 Words   |  6 PagesUnit 1, Assignment 1 In this essay, I will be evaluating the roles and responsibilities of the different levels of government as well as explaining how these responsibilities are managed and expressing my own opinion. The main levels of government are: European government, central government, devolved parliament and local authorities. These all have different roles, making decisions that show the views of the people they represent. European Government The European Government has legislative, supervisoryRead MoreThe United States Vs. United Kingdom1256 Words   |  6 PagesKingdom has more parties that matter. Even though Great Britain may only have two major parties, they have a number of smaller ones that play a huge role when raising new issues, or when forming government coalitions. â€Å"A coalition is an alliance of parties close enough to one another ideologically to stay together for the duration of the parliamentary term.† There are these differences between them because of their â€Å"electoral systems, the laws governing the way elections are conducted and votes areRead MoreThe Government Style of Britain Essays941 Words   |  4 Pagesaround 95% of the bills passed. Also from 1997-2005 the Labour party had not lost a bill. Another reason why Britain is considered to be an elective dictatorship is the limited powers of parliament, which has led to the undermining of parliamentary sovereignty. The central issue to why Britain has become an elective dictatorship is the decline in strength of parliament even though it is regarded formally as the sovereign body within the constitution. Recent developments andRead MoreThe New Zealand Essay1391 Words   |  6 PagesThe New Zealand (NZ) government essentially operates under the Westminster Parliamentary system (Palmer, 3). This system was derived from the British structure and adopted in 1947 (Palmer, 4). The defining characteristic of this system include the separation of government into three branches, the judicatory, legislator and the executive, with each preforming different roles in the law forming process (Palmer, 5). There is no-absolute separation of power between these different branches, especiallyRead MorePublic Bills And The House Of Commons1244 Words   |  5 Pagesof time the bill stays in parliament for, and whether parliament can take on board evidence from committees and implement the bills into legislation. In order to determine if the House of Lords has been more effective than the House of Commons in scrutinising public bills, it is crucial to compare and contrast the effectiveness of the pro cedures used in both houses. The function of select committees in the House of Lords differs compared to their function in the House of Commons, with each select

Shakespeares Portrayal of Women Essay - 1133 Words

As Shakespeare wrote Hamlet, the fiction was set in the Renaissance era and therefore the persona of women was reflective of that period. The natural stereotype of that time viewed women as weak, fickle, and dependent of the men in their society and subject to the decisions that men make for them. It was an exceedingly common depiction and very rarely was it proven wrong to the men of that time. Women’s rights were nonexistent in this time period so it wasn’t unusual for the portrayal of women to be so negative and offensive. Given that women of that age had known nothing else they attempted to fit the stereotype to please the ‘natural order’. The role women played in Hamlet was complicated. Their distinct purpose as characters in the†¦show more content†¦In Gertrude’s decision she proves that she is willing to go against society to obtain her perfect life. Gertrude’s solution to the problems of her life is to lie. She lies to herself about the consequences of her actions, and she lies to those around her. The purpose of her deceitfulness is to protect. Her lies are not cruel they are considered white lies that she feels she must commit to, to keep her and those around her physically and emotionally safe. On the surface it is complicated to comprehend why Hamlet, his father, and Claudius all have such a deep devotion for Gertrude but the qualities that save her and Claudius from condemnation are subtly woven among the plot of the tragedy. She loves Hamlet and beneath her shallow exterior, shows great emotion when he confronts her. Gertrude honestly doesn’t realize why Hamlet is so furious with her until he reveals the truth and only then does she realize the injustice of her actions. â€Å"O speak to me no more. These words like daggers enter my ears. No more, sweet Hamlet.†(pg 95, line 94-96) There is no reason for it to be believed that Gertrude is lying to appease Hamlet. In the play this is the only time when she is portrayed in a cunning manner. Even though Hamlet lashes out with extreme rage she still remains faithful to him, protecting him from the king. And, although her love for Claudius is considered wrong byShow MoreRelatedEssay about Portrayal of Women in Shakespeares Hamlet 1227 Words   |  5 PagesPortrayal of Women in Shakespeares Hamlet  Ã‚   Shakespeare was possibly the first writer to portray women as strong, crafty, and intelligent. However, he has still received criticism from feminists about his representation of women. Some have even accused him of misogyny. There are only two female characters in the play Hamlet - Gertrude, Hamlets mother and Ophelia, daughter of Polonius. Any debate based upon gender roles must therefore focus upon these two characters. Shakespeare portraysRead More Portrayal of Women in William Shakespeares Plays Essay3560 Words   |  15 PagesWilliam Shakespeares characterization of women varies immensely from one comedy to another. In his works, Taming of the Shrew, The Merchant of Venice, and Much Ado About Nothing, he portrays both dominant and submissive women. Ultimately, Shakespeare examines the complexity of women by displaying the vast array of attitudes, emotions, and their treatment and reaction to men as well as refuting the typical subservient wife role. In Shakespeares The Taming of the Shrew, the difficultiesRead MoreShakespeare’s Strong Women Essay1074 Words   |  5 PagesDuring the Elizabethan era, women were supposed to be typical housewives and mothers that bore children every two years (Thomas). In contrast, although Shakespeare’s women knew their place, they were intelligent and surprisingly strong willed. Women during Shakespeare’s time were to be considered â€Å"the weaker sex†, and that didn’t just mean physically, but emotionally as well. Women were inferior to the men. They always needed to have someone looking after them, and if they were married, it wasRead MoreHamlet: a Feminist Approach Essay examples1224 Words   |  5 Pagesinherently superior to, more competent than, or more valuable than the other (most commonly used for male superiority). This idea that women are weak is not a new one in the modern world. It has been studied for countless years along with the concept of a patriarchal society. A patriarchy is defined as a system of society or government in which men hold the power and women are largely excluded from it. Such systems currently exist in several forms and areas around the world; however, the most common placeRead MoreCharacterization For Disdemona And Desdemona By William Shakespeare845 Words   |  4 PagesWomen are often held to d ifferent standards than men and an ideal woman is hard to describe, even harder to find. This paper will explore the views and expectations of how woman are portrayed in the sixteenth century. In Cinthio’s, The Unfaithfulness of Husbands and Wives, Story Seven, an ideal woman was said to be faithful and a faithful woman would rather commit suicide than to commit adultery (Cinthio 32), while in Shakespeare’s Othello, an ideal woman is said to breastfeed and inquire about uselessRead MoreThe Representation of Women in Much Ado About Nothing Essay1492 Words   |  6 PagesRepresentation of Women in Much Ado About Nothing The female characters who are in the play are all present and involved in Act2 Scene1, which makes it the perfect situation to describe Shakespeares portrayal of women in Much Ado About Nothing. Hero can be easily compared with Beatrice being of a similar class and very close relatives. Then you have the characters of Margaret and Ursula, the servants, who are also very comparable and show a portrayal of women in lower classesRead MoreFemale Roles : Titus Andronicus Vs. Julius Caesar901 Words   |  4 PagesAndronicus vs. Julius Caesar The portrayal of Shakespeare’s female roles in the plays Titus Andronicus and Julius Caesar, leave one to question his belief on gender equality. Even though both of these plays take place during the Elizabethan era in Rome, the depiction of women’s roles in each play is significantly different. The female leads, Tamora and Lavinia, in Titus Andronicus, exhibit strong and powerful personalities, which however contradict with the portrayal of women in his other plays. TheRead MoreTheme Of Manipulation In Richard III1095 Words   |  5 Pagessexuality and gender roles as a tool of manipulation; those with the power use their sex, gender, and sexuality to make those around them act the way they want them to. Richard III is a wonderful example of this idea being used prominently in Shakespeare’s work. After killing her husband and her father-in-law in battle, Richard attempts to seduce Anne, saying the only reason he killed them was because he is in love with h er. Despite her making it obvious that his advances are unwanted; indeed, thatRead MoreOthello - Female Stereotypes Essay1108 Words   |  5 PagesEssay In â€Å"Othello,† William Shakespeare extensively explores female stereotypes that occur during the playwright’s time. Throughout the Shakespearian era, women were seen as the inferior sex, over whom men had complete control and thus forcing women to act submissively and obediently in front of their husbands. Men believed that women were objects who just cooked meals, cleaned the house, and bore children while society just accepted these degrading roles. William Shakespeare extensively reinforcesRead Moretwelfth night Essay952 Words   |  4 Pages Twelfth Night Essay While many will agree that Shakespeare’s Twelfth Night is critically acclaimed to be one of the most entertaining and well-liked pieces that he has written, there tends to be a discrepancy over how the characters in the play are portrayed when it comes to the importance of gender roles. After reading James C Bulman’s article over the Globe’s more recent performance of Twelfth Night and Shakespeare’s original written version, I realized that there are many ways that this famous

David Foster Wallace free essay sample

Not the actual capacity to think, but your ability to make choices of what to think about. Even though Wallace’s perception of the American Student is that they need to be taught how to think. I believe it is ridiculous to presume that every student starting or graduating college can’t think for themselves or have goals in place. Students’ first choice made was going to college. I do believe what Wallace meant by that comment was that some people not all need a little jump start on how to make better choices in their decision making skills. I do agree that students come into college not thinking about what they are going to do after college. They just know that friends are going so they should go as well. Wallace goes on to explain that no two people will acquire the same exact experience because people think differently and have different beliefs; furthermore Wallace states people are self-centered like we are hard wired to only see things in their own perspective. We will write a custom essay sample on David Foster Wallace or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People that can adjust this natural default of self-centeredness are called â€Å"well adjusted† I totally agree with Wallace. People learn at their own pace, they have their own tastes, values, morals, in addition let us not forget religion and politics. The experience received is in the eye of the beholder. As for us all being self-centered, apparently I am just one of the unique people who are â€Å"well adjusted†. I don’t agree with Wallace’s insinuation that everyone is hard wired and that we think only of ourselves. The world is made up of different types of people, some self-sacrificing and others self-centered. Wallace goes on to ask the question,

Digital Marketing for Content Marketing -myassignmenthelp.com

Question: Write about theDigital Marketing and Communicationfor Content Marketing. Answer: Introduction Digital marketing refers to an umbrella term for marketing of the products and the services using the digital technologies that are found mainly on the internet, mobile phones, display advertising and other digital mediums. The various digital marketing techniques include search engine optimization, search engine marketing, content marketing, and influencer marketing campaign marketing, e-mail direct marketing, e-books and many more. Digital Marketing enhances the engagement of the digital marketing customers and allows them to interact with the brand with the help of servicing and delivery of the digital media (Armstrong et al. 2015). The users who have the access to the internet can use the digital mediums such as Facebook, YouTube, Forums and Emails. The Aston Club Pty. Ltd is the company that builds up and designs the mobile application software (console.astonclub.com.au. 2017). This application makes it easier for the consumers and the customers to pay out their bills regarding the food and the beverages. The respective Company was established in Cremorne in Australia in the year 2013. The audit shows the different digital marketing tools and platforms that can be used. The digital marketing platforms that are stated are the use of the social media, websites and e-mail marketing. The Aston Club employs a variety of digital marketing proposals for the purpose of consumer commitment. The company is runs a highly incorporated digital marketing campaign where all proposals work in close partnership rather than as silos. The organization ensured that it recognized channels that were driving business impact and performance. Then it uses cross-channel attribution modelling and technology to recognize the impact of each channel on one another (Chaffey, Smith and Smith 2013). Discussion The discussion comprises of the marketing tools and platforms used by the Aston Club. The report elaborates on the digital marketing tools that have been used by this company to meet its needs. The advantages and the disadvantages of using these tools have also been discussed. Digital Marketing Platform/Tool #1: The first digital marketing tool that has been chosen is the social media platform. The social medium platform that has been applied to the company helps to amplify the services that are being provided to them. This is also used to attract customers through the social media. The Company uses this platform to continue the engagement with the existing customers and the new customers (Chaffey and Ellis-Chadwick 2012). History of the platform/Tool The digital marketing tool to be used is the social media that is Facebook. Facebook is a for-profit corporation in America and an online social and social marketing service based in California. Mark Zuckerberg launched it on the 4th of February 2004. A large variety of desktops, laptops, tablet computers and smart phones can access Facebook over the internet and mobile networks (Hays, Page and Buhalis 2013). Business objective that will be fulfilled The registration to the platform allows the user to create a user profile indicating their name and other details. To market the business of Aston club on Facebook one needs to understand the unique opportunities and the difference from the other media. The marketing on Facebook should be different from the marketing on radio or television. Facebook should not be used as a hard sell. Facebook is a space to have social fun where individuals chat with their friends, check out photographs and videos and use it as a medium for relaxation. Implementation of the platform/tool The Aston club needs to use this digital marketing tool as a means to attract people and engage them in conversations about the Company. The Company should become a part of the neighbourhood rather than being a production stranger who tries to sell their service forcefully (Ryan 2016). The hard sell tactics that are to be used are the advertising slogans, updating posts regularly about the services that Aston club provides the customers with and the provision of the features of the application software that the Company has launched that will be isolated from any other related conversation (Scott 2015). There should be creation of a post every morning featuring the special for the day using a coupon code so that the sale can be easily tracked to Facebook. The posting of a daily photograph that features a faithful customer who is using the application software. The encouraging and engagement of the users to post their own photos while availing the service of the company at restaurants and cafes. Unlike the traditional media like the magazines and the television or other online media platforms the social media is assembled around frequent updates. There should be posts by the Company regularly. The users on Facebook check their page at least once a day. Hence, the need arises that the Company regularly posts new materials on their page. The main agenda is to post whenever the company has any interesting content and also to judge how often the audience wants to hear from the Company. The Company should encourage the users on Facebook users to respond to the posts by the Company that is the Aston Club. The users should post their own comments about the Company or a topic that is of interest to both the Company and the customer. Pictures and videos are the main elements of the appeal of Facebook (Hansson, Wrangmo and Solberg Silen 2013). The followers of the page of the Company on Facebook should appealed by the page and feel entertained and engaged. There should be games, surveys, contests and offers. Measuring Success According to recent research, it is seen that discounts and giveaways are the most popular reason for the consumer to follow a Facebook page of a certain business. Facebook may also be used as a device for the distribution of the customer surveys but the surveys should be short in nature. There should be provision of a survey link that the users can click on, ignore or share with their friends (Mariani, Di Felice and Mura 2016). There are the click through rates on Facebook that are for the general display advertisements. The fans of the business are also calculated through the click through rate. The total number of clicks on a particular post is divided by the number of fans who would have seen the post (a number that is adjusted to take into consideration that not each fan is online on Facebook all day) helps to calculate the number of fans a brand has. The nurturing of the relationship with the other Facebook users will take time and hence patience is required. The new users shou ld be engaged in sincere conversations by providing them with useful content and developing rewards for the loyal customers to enable fostering of positive relationship. The Company should promote its page on Facebook so that the social media works along with the traditional marketing methods. The Facebook address should be provided on the letterhead of the company, the business card and the website, in store, in the advertisements and in the email signature. The Facebook insights can enable the company to know about the people who are choosing to like the page of the Aston Club (Belch et al. 2014). After this, the posts and offers can be tailored to meet the needs and interests of the consumers. Digital Marketing Platform/Tool #2: The second digital marketing tool that has been chosen is mobile marketing. This strategy includes the usage and the development of a QR code. History of the platform/Tool The QR codes are 2D matrix barcodes also referred to as the Quick Response Codes (Cata, Patel and Sakaguchi 2013). These are similar to the standard bar codes that appear on the all the products but the QR codes have more information stored in them than the traditional barcodes. The Aston Club Pty. Ltd is a company that expands and designs the mobile application software. This function makes it easier for the consumers and the customers to pay out their statements regarding the food and the beverages. The QR code works by merely scanning the code with the mobile that has a camera and a QR reader application. Business objective that will be fulfilled These applications are downloaded free on the smart phone platforms. After the code has been scanned, it is translated into actionable information. The codes have to be integrated in conference displays, event displays, print advertisements, business card, brochures, posters, mailers and flyers of the Company. The code is user convenient and environmental friendly in nature. The QR codes cost nothing to produce and their use is only limited by the marketing strategy of the Company. Implementation of the platform/tool The mobile marketing is the multi-channel online marketing device that helps to reach a definite audience on their smart phone, tablets and other related devices through the websites. The marketers of the Aston Club should aim to optimize the visibility of the application in a store that will maximize the number of the downloads. This practice is called as the App Store optimization. The high quality of the mobile app development is essential to obtain the strong position in the mobile app store (Persaud and Azhar 2012). Measuring Success The company can also offer location based services to send customized advertising and other information to the customers. The cell phone network service provider will get the location from the GPS chip built in the phone and the trilateration based on the strength of the signal of the closest cell phone towers. Mobile Marketing uses several tools to increase trade. SMS marketing is a powerful mobile marketing tool that is often overlooked. The SMS marketing messages are read quickly and are guaranteed to reach the addressees that has agreed to receive them (Strm, Vendel and Bredican, J., 2014). Recommendations The creation of the content that produces enough traffic and quality content as over the demand of the consumer is necessary. The first digital marketing tool that is chosen is the social media platform. The social media platform that is applied to the company helps to amplify the services that are being provided to them (Tiago and Verssimo 2014). This is also used to attract customers through the social media. The Company uses this platform to continue the engagement with the existing customers and the new customers. The digital marketing tool to be used is the social media that is Facebook (Kaur 2016). The second digital marketing tool that has been chosen is mobile marketing. This strategy includes the usage and the development of a QR code. The QR codes are 2D matrix barcodes also referred to as the Quick Response Codes. This application makes it easier for the consumers and the customers to pay out their bills regarding the food and the beverages. Conclusion Thereby, the Aston Club is the new mobile phone payments application that changes the way people are thinking. It is regarded as the quickest, simplest and the safest way to pay the bar tabs and the restaurant bills. The application allows the choosing of a venue by the customers, opening of a tab, setting a limit, ordering as usual and closing it. All these actions can be performed from the phone of an individual. The Aston club is a POS-integrated digital payment and loyalty platform allows the earning of exclusive awards. The Aston Club employs a range of digital marketing platforms for the purpose of engagement of the consumer. The company is running a high integrated digital marketing campaign where all platforms are working in close partnership rather than as silos. The business ensured that it recognized channels that were driving business impact and presentation. Then it used the cross-channel attribution modelling and expertise to recognize the impact of each channel on one another. The purpose of this report has been served to develop an understanding of two digital marketing tools and platforms that are most commonly found in todays business environment. The report discusses on the marketing tools and platforms that the company chosen here that is the Aston Club. 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